A flower? A bunch of ribbons? A stalk of broccoli? Those are just some of the interpretations we have heard about our brand icon since it was introduced last year. And now that it has taken a prominent place as a large sculpture at the entrance of Busch Gardens, the symbol is sure to create even more conversation.
The icon is officially known as the “coaster tree” and is intended to evoke the images of a looping roller coaster track and a tree. Symbolically, it represents the intersection of thrills and nature that can be found at Busch Gardens.